Product Discovery Articles

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Mike Hyzy Mike Hyzy
Updated on May 20, 2025

Futurists Deserve a Seat at the Table

Smart organizations embed forward-looking strategy into every aspect of their work. Here’s how.

Image: Shutterstock / Built In
Mae Rice Mae Rice
Updated on April 08, 2025

How to Market Confusing, Technical Products

Step 1: Give customers something specific — and amazing — to talk about.

How to Market Confusing, Technical Products
Joe Procopio Joe Procopio
Updated on December 05, 2024

4 Massive Minimum Viable Product Mistakes You’re Inevitably Going to Make

You can’t stop these mistakes from blowing up your MVP, but you can contain them.

Image: Shutterstock / Built In
Dan Manian Dan Manian
Updated on April 27, 2024

Product-Moment Fit Matters More Than You Think

Timing can be everything when it comes to launching a product.

Image: Shutterstock / Built In
David Wang David Wang
Updated on April 27, 2024

The Key to Product Alignment Is ‘Innovating Inside a Box’

Develop a North Star, set KPIs, and then get creative.

Adam Thomas Adam Thomas
Updated on April 27, 2024

How to Improve Your Product Research

Your research involves talking to customers to gain insight. Great — now let’s talk about how to make it matter.

Adam Thomas Adam Thomas
Updated on April 27, 2024

Great Product Managers Leverage Cognitive Bias

All humans are susceptible to cognitive biases. As a product manager, your job involves turning those weaknesses into strengths for the team.

Ashley Bowden Ashley Bowden
Updated on April 25, 2024

Simporter Uses AI to Help Brands Launch More Successful Products

The startup’s ideation tool uses predictive data to automate the product research process.

Simporter co-founders Tim and Dillon Hall. | Image: Simporter / Built In
Gary Eimerman Gary Eimerman
Updated on April 25, 2024

Why Companies That Invest in Tech Skills Are Winning

Companies that build a culture of learning and focus on fostering employee skills see a plethora of benefits, from talent retention to better understanding their strengths and weaknesses.

Image: Shutterstock / Built In
Sam Stone Sam Stone
Updated on April 24, 2024

What I Wish I’d Known Before Becoming a Machine-Learning Product Manager

ML product management is a relatively new field, with companies still defining what the role looks like. Follow these tips for a successful career change.