Digital Marketing Articles

Sorted By: Most Recent
Stepan Solovev Stepan Solovev
Updated on April 23, 2025

Big Tech Is Tightening Control of Public Data. Here’s Why That’s a Problem.

Big Tech platforms are redefining the rules around public data. Our expert examines what that could mean for the digital marketplace. 

Image: Shutterstock / Built In
Ronn Torossian Ronn Torossian
Updated on April 23, 2025

What Does the Google Ad Tech Monopoly Verdict Mean for Digital Advertising?

The U.S. Department of Justice won a landmark case against Google, so what happens next?

Image: Shutterstock / Built In
Ronn Torossian Ronn Torossian
Updated on April 02, 2025

What TikTok’s Uncertain Future Means for Data Privacy and Platform Regulation

As everyone waits to see the fate of the social media platform, our expert analyzes the implications of a possible ban.

Image: Shutterstock / Built In
Will Pearson Will Pearson
Updated on March 20, 2025

The Secret to Better Email Marketing

Email marketing is all about personalization, but that doesn’t mean you have to do everything from scratch every time. Instead, use templates to improve your process.

The Secret to Better Email Marketing
Przemek Chojecki Przemek Chojecki
Updated on March 20, 2025

Step Up Your Content Marketing Game With AI

We’re living in the age of content. Content marketing is a great way to grow your brand, and you should be using AI tools to scale faster than your competitors.

Step Up Your Content Marketing Game With AI
Matt Caiola Matt Caiola
Updated on February 25, 2025

AI-Powered Search Is Changing the Internet. How Should You Respond?

The emergence of AI-powered search results has caused heavy traffic loss for smaller websites. Our expert explains how to navigate this new system.

Image: Shutterstock / Built In
Ronn Torossian Ronn Torossian
Updated on February 24, 2025

How Generative AI Is Bridging the Brand-Consumer Gap

Generative AI boasts capabilities that make it ideally suited to shaping marketing messages. Our expert explains how to harness its power.

Image: Shutterstock / Built In
Ronn Torossian Ronn Torossian
Updated on January 15, 2025

3 Ways Tech Is Changing How Users Engage with Brands in 2025

Here’s how to use technology to transform passive customers into active community members.

Image: Shutterstock / Built In
Ingrid Sierra Ingrid Sierra
Updated on January 09, 2025

Marketing Teams Are at Risk of AI Hype Burnout. Here’s How to Avoid It.

If all your friends were buying lousy AI tools, would you buy them too? Here’s how to resist FOMO and select only the best AI for your team (and protect their morale).

Image: Shutterstock / Built In
Matt Caiola Matt Caiola
Updated on January 08, 2025

A Tech Blueprint for PR and Marketing Professionals in 2025

Here are five ways you should be using AI, adtech and martech in your latest marketing strategy.

Image: Shutterstock / Built In