Permanent
Job DescriptionAt the Electrolux Group, a leading global appliance company, we strive every day to shape living for the better for our consumers, our people and our planet. We share ideas and collaborate so that together, we can develop solutions that deliver enjoyable and sustainable living.
Come join us as you are. We believe diverse perspectives make us stronger and more innovative. In our global community of people from 100+ countries, we listen to each other, actively contribute and grow together.
Join us in our exciting quest to build the future home!
About the role:
This is a newly created role to reinforce our team, where you will plan and implement digital activation ensuring optimum performance for all paid digital activations, improving consumer journeys across all digital touch points.
Moreover, you will support PR activities and manage Electrolux Group brands ecommerce platforms in the online environment.
Location:
The role is based in our office in Istanbul with a hybrid policy (3 days in the office, 2 days of remote working).
As part of the Marketing and Trade Marketing Team, you will:
- Implementation of digital marketing strategy and supporting business growth in digital channels cooperating closely with local and international stakeholders including the KPI and budget responsibility.
- Acting as a first point of contact for all paid media activities for stakeholders: central media team, media agency, creative agency, local teams also PR agency if needed.
- Effective communication within Media teams as well as agency & stakeholders on proper implementation of the yearly plan
- Ensuring optimum performance for always-on digital paid media activities and campaigns
- Monitoring efficiency of online activations (performance campaigns/efficiency, support for website visits/web shops, search, social media)
- Overviewing website and trade partners content – driving high quality content and performance
- Improving the usability, design, content and convrsion of the company consumer websites (including future D2C web-shops implementation)
- Planning and execution of all webs, social, influencer & SEO activities
- Measure, evaluate and report performance of all digital activities against set goals (ROAS, NPS, performance KPIs) including web and social analytics
Who you are:
- University degree in marketing, digital marketing, management, or related.
- At least 3 years’ experience in digital marketing (both communication and performance) in a multinational company within a similar industry (Domestic appliances, FMCG, telecommunications) or on the agency side.
- Fluent English and Turkish are essential.
- Experience in managing SEM, SEO, display advertising, performance campaigns, e-mail marketing, affiliate programs.
- Knowledge and understanding on how to effectively build and drive communication across multiple touchpoints.
- Strong analytical thinking (ability to combine data from multiple sources, set priorities, analyze in structured way and come up with logical conclusions).
- Ability to manage multiple projects in a fast-paced, deadline-driven environment.
- Proven ability to build consensus and work effectively within cross-functional teams.
As part of the Electrolux Group, we will continuously invest in you and your development. There are no barriers to where your career could take you.
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Top Skills
What We Do
Electrolux is a leading global appliance company that has shaped living for the better for more than 100 years. We reinvent taste, care and wellbeing experiences for millions of people, always striving to be at the forefront of sustainability in society through our solutions and operations. Under our brands, including Electrolux, AEG and Frigidaire, we sell approximately 60 million household products in approximately 120 markets every year. In 2020 Electrolux had sales of SEK 116 billion and employed 48,000 people around the world. For more information go to www.electroluxgroup.com.
