Lead Marketing Manager

Reposted 4 Days Ago
8 Locations
Remote
Senior level
Database • Analytics
The Role
The Lead Marketing Manager will oversee performance marketing strategies, manage ad accounts, form teams, and collaborate with product heads to optimize growth.
Summary Generated by Built In

We’re Leaply — a fast-growing ecosystem of digital and physical products designed to help people build healthier habits and lead better lives. We launched in 2024 and have already seen explosive growth — 10x revenue in the past six months — with strong traction across the US, Europe, and beyond.

At Leaply, we challenge traditional career paths — we value ownership over job titles, and impact over process. We move fast, think big, and expect every team member to contribute beyond their scope.

Our Team:

— Launching third business together, with a track record of successful exits;
— Has unique market insights that significantly increase the chances of success — it isn’t our first time working with this business model, and we’ve already built products for this target audience;
— Core values: direct and honest communication, fast decision-making, and bold, ambitious goals.
We’re looking for a Lead Marketing Manager who can grow into Head of Marketing and eventually become a partner of the business.
Your future responsibilities:

— Build unit economics for the supplements (nutraceuticals) direction: set up omnichannel acquisition, optimize ROAS / AOV, and more;
— Initially, manage ad accounts and performance analytics hands-on. Later — hire a team, set up scalable processes, and delegate execution;
— Build and lead influencer marketing, creative marketing, and ad design teams;
— Collaborate with our Head of Product to launch and test high-converting funnels.

What’s important to us:

— A proven track record in performance or e-commerce marketing for Western markets (US, Europe, etc.);
— Experience managing a team;
English level B2+;
— Strong analytical skills: the ability to interpret large volumes of data, identify cause-and-effect patterns, and prioritize effectively (e.g., factor analysis);
— Creativity and the ability to generate high-quality ideas and testable hypotheses.

Leaply is backed by SKELAR, a venture builder with over 10 successful B2C businesses in its portfolio. SKELAR provides access to the best payment infrastructure for our business model, along with financial and legal support in our target locations. They also organize internal clubs focused on professional development in marketing, development, and payments. With SKELAR, there's always someone to turn to for advice or assistance.
Beyond business, SKELAR build the SKELAR Foundation, a charitable initiative created by employees. Through this initiative, we create and fund large projects that help bring us closer to victory.

Join us in building the next big thing!

Top Skills

Ad Management
Data Analytics
E-Commerce Marketing
Performance Marketing
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The Company
Kyiv, Kyiv
427 Employees
On-site Workplace
Year Founded: 2014

What We Do

As venture builder, we kick off and run startups with a focus on high tech, data and analytics. Our business: We have eight products in different niches and millions of users around the world (the USA, South America, Europe and Asia). Every year we demonstrate key indicators of growth by 50-60% and continue to expand. Our team: We are proud to have a strong team of 500+ professionals with deep expertise and ambitious goals. Our people are the company's most valuable asset, so we strive to build businesses together with top talents on the market. Our support of Ukraine: - we arrange humanitarian aid; - provide the Armed Forces of Ukraine and the Territorial Defense Forces with the special equipment and ammunition; - annually pay taxes to the state treasury to support the economy; - invest in domestic educational programs so that talented youth could strengthen the country's capacity. If you share our values, strive to create breakthrough projects and seek professional growth, you are definitely the one to join the SKELAR team!

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