The Role
The Creative Marketing Specialist will generate innovative ad concepts, collaborate with art and influencer teams, and analyze trends to enhance marketing strategies for mobile apps.
Summary Generated by Built In
ABOUT CODEWAY
Codeway is a leading global technology company at the forefront of the mobile industry, pioneering AI research and developing cutting-edge consumer products. In just five years, we’ve reached over 300 million users worldwide with a diverse portfolio of high-performing applications. At Codeway, we blend fast execution with deep product thinking, delivering category-defining mobile experiences while staying agile, data-driven and financially strong.
POSITION
At Codeway, Creative Marketing is about discovering new creative angles, testing bold ideas, and bringing fresh perspectives to performance marketing. We don’t just follow trends—we analyze, adapt, and create them. In this role, you'll focus on creative strategy, ideation, and research, ensuring our marketing art team has the best insights and concepts to produce high-performing creatives.
So, the ideal candidate is a research-driven, analytical and trend-savvy creative thinker who thrives on exploring new creative possibilities, experimenting with different approaches, and refining creative strategies based on insights.
WHY YOU’LL LOVE WORKING HERE ?
By becoming part of our team, you’ll have the opportunity to work in a dynamic and innovative environment where creativity, technology, and impact go hand in hand. This role allows you to bring fresh ideas to the table, experiment with cutting-edge AI-powered marketing tools, and play a key role in shaping the success of our products. Your work will reach millions of users worldwide, giving you the chance to make a real difference. If you thrive in a fast-paced, growth-oriented environment and are passionate about pushing creative and technological boundaries, we’d love to hear from you!
WHAT YOU’LL BE DOING?
· Generate fresh creative ad concepts, identify new creative angles for our apps, and experiment with out-of-the-box marketing ideas beyond standard ad formats to push creative boundaries.
· Work closely with the Marketing Art team to bring ideas to life, translating marketing insights and audience behaviors into actionable creative strategies that enhance ad performance and engagement.
· Stay ahead of industry trends by analyzing top-performing apps, ads, competitor strategies, social media trends, and viral content, identifying what drives engagement and using these insights to bring fresh, data-backed ideas to the marketing team.
· Analyze and deconstruct winning creatives, extracting key learnings to improve future ad performance and sharing insights across the team.
· Research and integrate AI-powered creative tools to streamline workflows and automate creative processes.
· Work closely with performance marketers, influencers, and marketing artists to align creative strategies, optimize ad performance, and develop high-impact content across different channels.
· Collaborate with the influencer team to identify UGC content needs, provide clear creative briefs to creators, and support the process by ensuring the produced assets align with marketing goals and creative strategy.
WHAT YOU’LL BRING?
· Creative Vision. A natural ability to spot new creative trends and marketing opportunities.
· Trend-Obsessed Mindset. You love following viral content, emerging ad formats, and mobile marketing innovations.
· Research & Analytical Skills. You’re comfortable breaking down competitors’ creative strategies and measuring performance.
· Data-Driven Creativity. You use insights from ad performance to refine and develop better creative ideas.
· Curiosity for AI & Automation. You have a passion for discovering new tools and optimizing creative workflows.
· Strong Collaboration. You’ll work closely with marketing artists, product teams, and performance marketers.
· Ownership Mentality. You take initiative, think critically, and push projects forward with minimal supervision.
· Excellent Communication. You can clearly present creative ideas, trends, and performance takeaways to the team.
· Proficiency in English. Our campaigns target a global audience, so strong English skills are a must.
WHAT’S IN IT FOR YOU?
· Great Place to Work. As our top team member, you'll be a part of a fast-growing startup and have the privilege to enjoy our accredited “BEST WORKPLACES” environment, ranked first among all workplaces.
· A Competitive Compensation Package. Long story short, we take care of you.
· A Meal Compensation that is actually enough for a decent & nutritious lunch, we’re not following the industry standard.
· Full Health Benefits. To keep you away from all the trouble, we provide unlimited private health insurance and cover the HPV vaccine.
· Pet Adoption Support. We cover the primary healthcare expenses, parasite vaccinations, and microchip costs that may arise within the first year after employees adopt a pet.
· Cool Tech Stack. Macbook, iPhone 15 Pro, magic mouse, magic keyboard; an adjustable desk with a 4K screen and any other gadget you may need in your job.
· Sport Activities Support. We care about your physical wellbeing and support your gym membership.
· Learning Never Ends! Training budget to help you grow in your role, gain new skills, and learn new things!
· Udemy Free Pass. An unlimited Udemy subscription.
· Flexible Schedule & Unlimited Vacations. This isn’t a “clock in, clock out” company. We care about your productivity, not tracking every minute you’re on site. It’s up to you to always be responsible with your work, no matter where you are or what schedule you’re keeping.
· English Course Support. Be more global and perform best at your work.
· Comprehensive Well-being Support. Through our partnership with Meditopia, we now offer free psychological counseling, along with additional services like dietitian, personal trainer, parenting consultant, physiotherapist, child & adolescent therapist, and face-to-face counseling for employees in Istanbul.
· A Top-Notch Office. Located at the heart of Istanbul, right next to Levent Metro Station at Ferko Signature.
· Codebrew. Yes, you’ve heard it right: We love coffee so much that we’ve built our own coffee shop inside our office, where we also provide healthy snacks at certain hours.
· Free Breakfast. At Codebrew - every morning at 9:30 AM.
· No Dress Code. Dress as you like.
· Happy Hours Every Friday. Every. Single. Friday. When it’s 5 PM: Screens off, party on! (Check out Codeway on Instagram)
· Dream Team. Average Codeway member is young, talented, and passionate - which makes our working environment extremely dynamic. Need proof? Take a look at our Instagram.
· Gaming Area. Whenever you need to take a break from hard work and relax with your favorite games, our PS5 corner will be waiting for you.
· Software Support. Subscription to any software you might need to perform at your best.
· Public Transportation Support. Daily public transportation support is on us, covered by an additional monthly compensation.
· Parent Support. Becoming a parent is a big moment, and Codeway celebrates it with you. We offer a one-time grant to support our new parents.
· Massage Room. When you need a moment to recharge and unwind, our massage chair room will be ready to offer you a relaxing break.
THE RECRUITING PROCESS
We are committed to keeping our recruitment process short and transparent. Here’s how it looks like:
1. Application: Send us your CV or LinkedIn profile. You can also just write a few words about yourself.
2. Case Study: We might send you a task to solve.
3. Talent & Culture Interview: Let’s talk about your experience & expectations and see what we can achieve together.
4. Technical Interview: You will meet with future team lead to go over the case and your technical capabilities in detail.
5. Reference Check: We will contact your references to gain insights into your past experiences and work ethic.
6. Welcome Aboard! You are now a part of the team.
Your personal data that will be collected through your applications made due to this advertisement will be processed automatically by the data controller Codeway in accordance with the Personal Data Protection Law No. 6698 ("KVKK") and relevant legislation for the purpose of conducting job application processes. You can access detailed information on this matter from the "Candidate Information Notice"page at https://www.codeway.co. Codeway processes the personal data of job applicants in accordance with relevant legislation. "Privacy Notice for Employee Candidate" summarizes the data processing procedures during the application process.
Bu ilan sebebiyle yapacağınız başvurular aracılığıyla toplanacak kişisel verileriniz veri sorumlusu Codeway tarafından 6698 sayılı Kişisel Verilerin Korunması Kanunu (“KVKK”) ve ilgili mevzuat kapsamında iş başvuru süreçlerinin yürütülmesi amacıyla otomatik yollarla işlenecektir. Detaylı bilgiye https://www.codeway.co adresindeki "Aday Aydınlatma Metnimizin" sayfasından ulaşabilirsiniz. Codeway, iş başvurusu yapan adayların kişisel verilerini, ilgili mevzuat çerçevesinde işlemektedir. "Çalışan Adayı İçin Gizlilik Bildirimi"başvuru sürecindeki veri işleme süreçlerini özetler.
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The Company
What We Do
Founded in Istanbul in 2020, Codeway is on a mission to lead the mobile AI app space by developing cutting-edge apps that deliver top-notch user experiences and innovative technology, reaching millions worldwide. As the #1 subscription app publisher and the most downloaded app publisher on iOS between June and August 2024, Codeway has made a significant impact on the global mobile market.
With a strong focus on AI research and continuous investment in R&D, we ensure that our technologies stand out in competitive markets. At the 2024 data.ai Publisher Awards, Codeway ranked 2nd among top publishers in EMEA, while our app Ask AI secured 4th place in the top apps category. Our proprietary AI technologies, developed by a dedicated in-house team, drive innovation in apps like Retake, which is gaining recognition globally.
Codeway currently has over fifteen mobile products live, spanning categories such as photo editing, productivity, utilities, and entertainment. Our flagship apps include Wonder AI Art Generator, the most downloaded AI art app in 2023, and Chat & Ask AI Chatbot, one of the most downloaded AI chatbot apps in April 2023. On the App Store, Wonder ranks 4th in Graphic & Design, while Chat & Ask AI holds 11th place in Productivity.
Our portfolio has already reached over 200 million users worldwide, highlighting our ability to resonate with diverse audiences. We are dedicated to creating category-defining apps, and our track record proves it. Beyond our products, Codeway’s success is reflected in our company culture. We have been certified as a Great Place to Work for two consecutive years, earning 1st place in the Great Place to Work in Turkey™ 2023, 1st in Best Workplaces in Technology™ 2023, and 6th in Best Workplaces in Europe™ 2023. We also rank 3rd on LinkedIn’s Top Startups 2023 list.
As we continue to expand and release more apps, our focus remains on the intersection of AI and mobile technology. Join us and be part of this incredible journey
